A great logo makes a company memorable.

Its general fact, What I think is a logo should communicate the company’s identity. A logo is an essential part of an organization’s identity. A great logo will be attractive but will also have a functional purpose as a business too. A great logo is more than ART. Get the logo right and you will establish a brand loyalty.

Here are the few TIPS to make a logo GREAT

1. Use meaningful colors

Light colors, shadows and gradients don’t fax or copy well. Make sure you have a solid color or black and white version of your logo. logos built from cyan, magenta, yellow and black (cmyk) are of best print results.

2. Choose appropriate fonts

Choose only one or two fonts for your logo. Choosing 2 fonts that compliment each other can make your message stand out. Use fonts that are clearly legible from further away.

3. Try to make it simple

A logo is difficult to reproduce at different scales if the logo is to complex. For example, a 12ft banner may look great but how will a 200px image look in a website. A simple logo is easier to reproduce and resize. And use relevant graphic symbols.

4. Effects

You shouldn’t introduce a special effect that you can’t recreate. Effects like drop shadows, reflections, lighting effects and so on can look great on a webpage but are impossible to recreate on a hardcopy documents unless you are prepared to go for a high quality prints.

Simply, a logo is effective when:

# it allows the immediate recognition of the company,

# it express the company’s character or attitude,

# it conveys a feeling of familiarity and credibility,

# it becomes a guarantee marker.

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