Every logo design is an art and a science. It is not purely art because it is need based, its a visual representation of the image of an organization, person or an idea.
For a prospective client and upcoming graphic designer here are some pitfalls to be avoided.
1. Its not an exhibition of your font collection. So don’t use more than two different fonts.
2. The world is neither multicolour nor monochrome. Avoid using more than three different colours unless you want a rainbow.
3. If you are still using clipart or photo, then it means that you still use Windows3.2 with your dotmatrix printer , or else you come from the era when air was clean and sex was considered dirty.
4. People love symmetry. Scientific study has shown that beautiful people have a symmetrical face. So avoid creating a visually imbalanced logo. Continue Reading
