According to comicbookresources.com Set to open on May 4, 2012, the Joss Whedon-directed movie stars Robert Downey Jr., Chris Evans, Chris Hemsworth, Samuel L. Jackson, Scarlett Johansson and Jeremy Renner.

Another thing they don’t teach you in design school is what you get paid for…Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace…Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for.

Just found above quote on 37 signal’s Signal vs Noise blog. I clicked further and found the whole article on Tony Spaeth’s Identity Works forum, this interesting post is contributed by  Paula Scher.

——

Logos become iconic over time, through their use and in combination with an overall perception of a brand.  They shouldn’t be judged purely as form and out of context, as they are on design blogs, because it takes a period of time for a logo to establish itself in the marketplace, just as it takes a magazine a year or so to establish its personality.

Another thing they don’t teach you in design school is what you get paid for. Right alongside the blog complaint that “any design student could do a better job” is the comment that the designer at hand got “hundreds of thousands of dollars to design that logo that could have been better designed by a design student.”

Read More from the source

]]> http://www.kriszha.com/what-they-don%e2%80%99t-teach-you-about-identity-design-in-design-schools/feed/ 0 http://www.kriszha.com/how-much-charge-logo-design/ http://www.kriszha.com/how-much-charge-logo-design/#comments Sat, 20 Mar 2010 09:13:48 +0000 kris http://www.kriszha.com/?p=832 Quoting price is a very uphill task for any freelance logo designer. He/She not only has to satisfy his own expectations, but also has to meet client requirements. To add to that, the most challenging aspect of logo design is that you cannot quantify it, which makes the pricing of logo design work a puzzling task? The nature of work is completely different from all other types of work where you can simply count or measure the amount of work because it is mostly regular and repeating in effort.

The most common ways that are used by freelance logo designers include charging on hourly basis and on project basis. But these methods hardly satisfy the purpose. Hourly charging method can be vague and even the hourly effort may not be consistent in all projects as the job is not mechanical. Project based charging also does not work completely as you may not be able to judge the amount of required effort at the start of the project. So, you can’t actually find an exact formula.

The best way to find an appropriate pricing is by experience. As you get to work on different projects and with different clients, you will be able to reach a pricing process by quoting and correcting the quotes.

Photo: SKPY

Here’s the anecdote …. let’s call the client Josh.

Josh approached me through another client’s referral. He wanted a logo and after some bargaining we agreed on an amount. I took him for his word and on good faith send him some design concepts. Three sample designs caught his eye and he wanted to take ‘em  up.  I tweaked the designs a bit to make it more riveting and relevant and send it across to him. He told me that the new designs were neat and that he loved them ….however … I had to convince his wife as well. Whhhoa This was new …..

After 10 designs and 15 revisions his lady finally approved a design. Back on course , I now send him the source files, pdf style guides etc.
I had struck a chord with Josh hence he  was very keen to collaborate on some other projects. I hadn’t been paid for my work so I send him a reminder. He told me it  was taking  time for money to be credited into his paypal account hence  I got cracking on the new assignment.  Send him some quality work which he liked and this continued for  some time before we hit a road block. You see I hadn’t yet been paid for any of my designs and things were getting awkward.

Well he finally summoned the courage to tell me that he had to sell his dog to pay me. I was incredulous but he said he was serious. I thought I’d humour him a bit so… encouraged him to sell his pet… as pets are no good, they won’t bark at website hackers, can’t chase out content stealer and are a nuisance anyways . And the outcome, Well….I Finally got paid

Conclusion: Nowadays for every assignment, I prefer 50% of the total amount in advance & the rest post completion .

You see A man’s got to be paid for an honest days work ……… one of life’s lesson’s for me

]]> http://www.kriszha.com/the-customer-who-sold-his-dog/feed/ 2 http://www.kriszha.com/15-best-creative-minimalist-ads/ http://www.kriszha.com/15-best-creative-minimalist-ads/#comments Tue, 15 Dec 2009 18:44:54 +0000 kriszha http://www.kriszha.com/?p=762 As Leonardo DA Vinci’s quote “Simplicity is the ultimate sophistication”, I believe minimalism is key of good design. They seems easy and created within few minutes but simple design takes much more hours then a rush one. Today I rounded up 15 minimal brilliant ads, Thanks to Adsoftheworld.com for providing such a good service.

Scroll down slowly and share your thoughts

FedEx: Statue of Sugarloaf

MTV Networks: Black Ribbon Michael Jackson

The Lotus Awards: Breakfast
THE OFFICIALLY LICENSED POSTER OF THE GAMES OF THE XXI LOTUSIAD BREAKFAST O’ CHAMPIONS

Unicef: Orange Folders
Pedophiles hide the truth. Help us find it.

Guinness: Novel

WWF: Earth

McDonald’s: Wi-Fries
love free wi-fi

Adelaide Casino: Ladies Poker
Thursday Nights in October at the Adelaide Casino. Ladies Poker

Sports Association for the Handicapped: One foot can change someone´s life. Remember Cinderella?

CNN: Zip
Get the story behind a story.CNN International

Google YouTube, Secret Talents Award Campaign: Gandhi
Find out where your talent can get you. YouTube

Presidium: Be what you want to be,
Ask big questions. Get bigger answers.
Be what you want to be. Presidium

DEVK insurance: Driver

Asociación Salvadoreña de Agencias de Publicidad: Popeye
In order to grow strong.

Levis
Slim Jeans

Please, click on the logos to know the details about the designer and the logo.

Earth Branding
By Hayes Image

CodeMaus
By Mads Burcharth

Quote Stork
By Draward

apostrophe
By: Johnny

Godpress
By Matthew Reynold

Kriszha
By Me   (Shameless self promotion)

MoviQuotes
By Jupiterpol

Curious
By: Action Designer

PunchQuotes
By Felro

Ouch!
By Strangeideas

NHow (Question Mark “O”)
By: Colorbook

(1) Keep the design simple but interesting. It is not necessarily true that people do not read ads. People love creative ads. You only have a few seconds to impress a potential customer through your banner, so don’t lose them right from the start by having an over the top, complicated advertising banner.

(2) Keep your wording short and simple. You only have few seconds to grab attention of the viewer, so those short and simple words must be able to make them understand about your service or product.

(3) Give people a reason to click: Mainly viewers will only respond to a compelling proposition, they react favorably to banners that provide them a chance to win something. A banner where they can get something for free or a special discount also gets high click rates.

(4) Provide a call to action. You have to make sure, you are asking your potential customer to “Click Here” or “Submit” for more information.

(5) Target your ads : If you are looking for graphic designers for a site catering fonts, a SEO professional who clicks on your banner is less relevant to you. A campaign targeted to a specific audience is likely to return better results. A targeted campaign is geared to a specific audience, be it a certain demographic group or people working in a specific industry.

(6) Use enticing words with eye catching font. Everyone likes to get something for free, so if you are offering it, throw in the words “Free” or “Special Offer” to increase the CTR on your banner ad design. If you use fewer words, you can use a bolder, larger font. If you must use more than one font, use two at the most.

(7) Choose images creatively; use only bright/rich images: Using bright images will help attract attention, however, be careful not to use irrelevant images to your service or business.

(8) Test your banner ads before going to full blast campaign: No rush, before shooting the banner ad campaign, upload the banner in a page with other contents and images, and share the link through twitter or facebook, and see the reaction.

(9) Do not be misleading, wrong message won’t help you to get business: In order to make advertisement tempting, some people show something that has nothing to do with what they are selling just to grab a viewers’ attention. Don’t do that. Make sure your banner ad design portrays the truth.

(10) Don’t just send them to your home page: If the banner ad doesn’t carry the viewer (clicker) through to the product landing page, it’s pointless. Always use a cleverly designed killer landing page so that none of your potential customer get chance to escape.

Well, if you think these points make sense or should I have to add some more points? Just leave a comment below, I value your comments.

And, If you need any assistance or help to create effective PPC banner ads, please feel free to get in touch with me.

Enjoy the video.

You can download the original video here, as imagonewmedia.com explains “This is our one minute advertisement for the launch of Turkish Edition of The New York Times.
We constructed typographic versions of the most recognizable landmarks in Manhattan and Istanbul, and created a compact tour taking the audience from the New York Harbor all the way to the Bosphorus. Actual pages from the first issue of the newspaper were used to create the textures used in the scenes. The financial news page became NYSE and Wall Street, entertainment news turned into Times Square, and so on.”

I’m sure there is no undo option for Apple or Microsoft tattoos, what if someone have a tattoo of Lehman Brothers or General Motors LOGO kidding.

Since two years, I’m surfing through a variety of corporate tattoos like Nike swoosh tattoo and Adidas. Do you think people who exhibit these tattoos are paid to do so?? I explored into the subject deeper and came to a conclusion that none of those corporate tattoo exhibitors are paid. Those people are just loyal to those brands. Mostly designers are fascinated with Apple tattoo & sports person with sports brand tattoos.
I think a successful branding is what, which can leave a footprint of their existence in the viewers sub conscious state of mind. But corporate tattoo proves there is another pro successful branding process, which can motivate peoples to make tattoo for the brand.

While digging the topic I passed through a similar post which is wired here in brief.

There are all kinds of people with Apple tattoos, from graphic designers to leading academicians. Most have Apple’s famous logo tattooed on an arm, leg or their backside.
But it’s not really about advertising for Apple.”I’m a Mac freak,” said Mark Tappert, a graphics designer in Denmark who has a black Apple logo tattooed on his left biceps.
“I identify strongly with Apple and Mac computers,” he said. “I work on Macs every day, and a lot of nights. I got it done to convince myself I would always be true to Apple, not for religious or political reasons, but to convince myself that Macs are the way ahead.”
There are, of course, other corporate brands that inspire tattoos: Coca-Cola, Nike and Lacoste are some examples.

Apple is one of the few companies that inspire tattoos through pure love of the product. There are perhaps only two other companies that enjoy similar devotion: Harley Davidson and Campagnolo, an Italian bicycle parts company. Apple is certainly the only computer company with tattooed users.
The closest analogy is fans of sports teams, members of fraternities and other social groups, such as Marines, Manchester United soccer fans, gang members or fraternity brothers. And just as sports fans will often get team haircuts, Apple haircuts are another form of adornment peculiar to Mac fans.
“So many tattoos are about love, loyalty and bravado,” said Amy Krakow, author of The Total Tattoo Book. “Don’t Mac users fall into all those categories?”

Read the Wired story

Enjoy the Flickr group pool for Apple Tattoo

• Easy to reproduce- Logo should be easy to reproduce in various types of media.
• Easy to understand- Business logo should be easy to understand, customer should never look at your  logo and be confused as to what the image represents.
• Easy to relate the business- Corporate logo should be easily identifiable with the business.

Finally, Logo needs to be scalable, memorable and meaningful.

Here are 10 example of simple and memorable logos:

Marlboro
Designed by Allison Muir Severe, 1950

WWF
Designed by Sir Peter Scott, in 1961.

Nike
Designed by Carolyn Davidson, 1971

Jeep
Jeep is an automobile marque (and registered trademark) of Chrysler. More

I love New York
Designed by Milton Glaser

Apple
Designed by Regis McKenna Advertising, 1977.

American Broadcasting Company
Designed by Paul Rand, 1965

Mitsubishi Motors
Designed by Yataro Iwasaki, 1870.

Lufthansa
Designed by Otto Firle, 1918