Every logo design is an art and a science. It is not purely art because it is need based, its a visual representation of the image of an organization, person or an idea.
For a prospective client and upcoming graphic designer here are some pitfalls to be avoided.
1. Its not an exhibition of your font collection. So don’t use more than two different fonts.
2. The world is neither multicolour nor monochrome. Avoid using more than three different colours unless you want a rainbow.
3. If you are still using clipart or photo, then it means that you still use Windows3.2 with your dotmatrix printer , or else you come from the era when air was clean and sex was considered dirty.
4. People love symmetry. Scientific study has shown that beautiful people have a symmetrical face. So avoid creating a visually imbalanced logo.
5. A logo has 0.1 millisecond to make its impact on the customer. So avoid making unrecognizable company logos which are either mirrored, resized or inverted.
6. Follow the golden rule of KISS( Keep It Simple Stupid) Avoid using symbols that are irrelevant or unrelated to the business of the client.( If your client is in nuclear business no need to show trees and children)
7. Some symbols are cliché, so avoid them. Like symbols of handshake, Globe etc.
8. A Logo without a concept is like hiring masons to build a house without any engineer or architect.You will build a house in the end, but not many guests. Always better to start the logo design process with a brainstorming session with the client and sketch out your ideas with a pencil and papers.
9. Imagine watching two different movies in two separate screen. So unless your target clients are Siamese twins avoid using distracting effects over logo.
10. Imitation is not the greatest form of flattery. Besides the legal hassle its also shows your company logo in poor taste. Only imitate logos if your client is into selling counterfeit products.
February 22, 2009 at 2:49 pm
Good 10 “rules”, Krisha, I love some of the designs on the Illustrator artboard in the picture! All the best!
May 19, 2009 at 7:41 am
Saw you in the BNI Forum.
Love your stuff, site etc.
Custom made garments are considered shik when the dress is basic black. Like Coco channel-who coined the basic black dress.
I guess it all depends who is wearing the dress.
Thanks for your food for thought-can’t wait to see you again.
Shelli
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English is made for me”
June 12, 2009 at 5:35 am
Great 10 logo design tips. Simply I love it.
June 22, 2009 at 4:49 am
Golden 10 logo design rules, thanks for sharing.
August 8, 2009 at 1:33 pm
Liza…U took interest on logo design…thats wat i apritiate!!!
June 5, 2010 at 8:17 am
I read a report this week from a top professor in the UK that said that most successful daters were those who dated people who had similar outlooks to themselves. Those who were far less careful when selecting a companion ended up having a much worse time. In other words, date the people who are most like you in character to be successful in romance. Simple really.