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The name is Relevance Path. The work we do for our clients is online marketing, search engine optimization, etc. Rather than Internet marketing or online marketing we use “Inbound Marketing”, which focuses on “getting found”. Our approach to marketing our client’s businesses is to “Attract, Engage, Nurture, Convert”. excerpt from client’s email 

This is probably the fifth logo design project I’ve handled for my Canadian client JP Obbagy & Keith Haberl.  This time, my Task was to create logo for Relevance Path.

As my usual logo design process, I started with pre-design reserch and gathering of ideas. Continue Reading

Name says everything about the logo, Act of Random Kindness an Indian non-profit organization, works to educate underprivileged Children.

Here I started playing with words to get inside the subject. Continue Reading

The client approached me with an idea of using flying eagle or an eagle at take-off. Somewhat modern and stylised and simplistic. So I proceed further in same tune.

Basic sketch of taking-off eagle.

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The name itself is quite self explanatory, I was assigned to design a logo.

After doing my usual pre-design research, here I started getting more deeper to the subject.

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