Featuring big company logos on client list and showing media logos in websites is an overused marketing trend. What, if I have dated with Angelina Jolie while on my school days or have shared my cigarette with President of US.
May be this logo idea is successful with grabbing visitors eye in 8 second but not good for longterm branding. Overall impression of your brand goes down when I see big logos around 10 different sites which offers the same product or service.
I wanna call this year as GREEN year for me, because I just wrap up a logo design assignment for a news portal focusing entirely on everything renewable energy, the site is not up yet may be my client is busy with organizing contents, for his privacy reason I’ve not shown you the logo and designs for his business. I’ll post those logos and designs later, when the site will be up.
As per my client, his site will focus everything about renewable energy in the news/media.
To get the complete Green environment feelings I watched couple of documentry movies like Al Gore’s anInconvinient truth and Lionardo Dicaprio’s the 11th hour. This is the way I start my pre design research for each assignment. Continue Reading
