Another thing they don’t teach you in design school is what you get paid for…Mostly, designers get paid to negotiate the difficult terrain of individual egos, expectations, tastes, and aspirations of various individuals in an organization or corporation, against business needs, and constraints of the marketplace…Getting a large, diverse group of people to agree on a single new methodology for all of their corporate communications means the designer has to be a strategist, psychiatrist, diplomat, showman, and even a Svengali. The complicated process is worth money. That’s what clients pay for.

Just found above quote on 37 signal’s Signal vs Noise blog. I clicked further and found the whole article on Tony Spaeth’s Identity Works forum, this interesting post is contributed by  Paula Scher.

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Logos become iconic over time, through their use and in combination with an overall perception of a brand.  They shouldn’t be judged purely as form and out of context, as they are on design blogs, because it takes a period of time for a logo to establish itself in the marketplace, just as it takes a magazine a year or so to establish its personality.

Another thing they don’t teach you in design school is what you get paid for. Right alongside the blog complaint that “any design student could do a better job” is the comment that the designer at hand got “hundreds of thousands of dollars to design that logo that could have been better designed by a design student.”

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]]> http://www.kriszha.com/what-they-don%e2%80%99t-teach-you-about-identity-design-in-design-schools/feed/ 0 http://www.kriszha.com/15-best-creative-minimalist-ads/ http://www.kriszha.com/15-best-creative-minimalist-ads/#comments Tue, 15 Dec 2009 18:44:54 +0000 kriszha http://www.kriszha.com/?p=762 As Leonardo DA Vinci’s quote “Simplicity is the ultimate sophistication”, I believe minimalism is key of good design. They seems easy and created within few minutes but simple design takes much more hours then a rush one. Today I rounded up 15 minimal brilliant ads, Thanks to Adsoftheworld.com for providing such a good service.

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FedEx: Statue of Sugarloaf

MTV Networks: Black Ribbon Michael Jackson

The Lotus Awards: Breakfast
THE OFFICIALLY LICENSED POSTER OF THE GAMES OF THE XXI LOTUSIAD BREAKFAST O’ CHAMPIONS

Unicef: Orange Folders
Pedophiles hide the truth. Help us find it.

Guinness: Novel

WWF: Earth

McDonald’s: Wi-Fries
love free wi-fi

Adelaide Casino: Ladies Poker
Thursday Nights in October at the Adelaide Casino. Ladies Poker

Sports Association for the Handicapped: One foot can change someone´s life. Remember Cinderella?

CNN: Zip
Get the story behind a story.CNN International

Google YouTube, Secret Talents Award Campaign: Gandhi
Find out where your talent can get you. YouTube

Presidium: Be what you want to be,
Ask big questions. Get bigger answers.
Be what you want to be. Presidium

DEVK insurance: Driver

Asociación Salvadoreña de Agencias de Publicidad: Popeye
In order to grow strong.

Levis
Slim Jeans