The word minimalism itself is self-explanatory, and in design I believe its an art of arranging basic optimum objects to make a complete sensible design. With simplistic strokes an artist tries to uncover different and often complex aspects of the subject. The process itself sounds like a complicated one and arguably minimalism can be considered as a refined form of art, the making of which involves cutting down on unnecessary complexities.
Primarily Brand Building is about providing a dependable and quality product to the user, so that over a period of time the user subconsciously starts identifying the product with the company. Xerox (a manufacturer of photo-copying machines) products have become such a common sight in offices and photocopy booths that the company name is commonly used nowadays instead of the correct word ‘Photocopy’.
I’m sure there is no undo option for Apple or Microsoft tattoos, what if someone have a tattoo of Lehman Brothers or General Motors…
Logo and Designer of worlds Top 10 brands of 2008, they are Google, General Electrics, Microsoft, Coca Cola, China Mobile, IBM, Apple, McDonald’s, Nokia & Marlboro.