The word minimalism itself is self-explanatory, and in design I believe its an art of arranging basic optimum objects to make a complete sensible design. With simplistic strokes an artist tries to uncover different and often complex aspects of the subject. The process itself sounds like a complicated one and arguably minimalism can be considered as a refined form of art, the making of which involves cutting down on unnecessary complexities.
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Yesterday I found this brilliant 60 seconds advertisement for the Turkish edition of The New York Times. It proves that, Typography is not only about choosing a nice typeface, it’s much more than that, it’s how we arrange the types in the right size, weight and type of font. Quality typography can make a big difference in communications, because it can impact the way the reader perceive the topic.