Logo Design Process: Relevance Path
The name is Relevance Path. The work we do for our clients is online marketing, search engine optimization, etc. Rather than Internet marketing or…
STATUS: Currently Available for Hire
→ Skype: kriszha
→ Email: design@kriszha.com
Survey can be fun, when it becomes quiz
Online surveys are usually boring topic. But it can be fun, when it comes as illustration or quiz, you just need to click on the…
Logo Design: ARK
Name says everything about the logo, Act of Random Kindness an Indian non-profit organization, works to educate underprivileged Children. Here I started playing with…
How to Maximize Package Design at Retail
An effective package design has staying power; it provides an opportunity to build consumer loyalty and make the register ring again and again. Consider the facial tissue category. It has evolved from consumers choosing the least offensive pattern regardless of brand to consumers seeking out specific designs and colors to match their décor. The product is establishing brand loyalty directly through package design.
Logo Design: German Efficiency
The client approached me with an idea of using flying eagle or an eagle at take-off. Somewhat modern and stylised and simplistic. So I…
Logo Design: Affiliate Australia
The name itself is quite self explanatory, I was assigned to design a logo. After doing my usual pre-design research, here I started getting more…
Overused big company logos
Featuring big company logos on client list and showing media logos is an overused marketing trend. What, if I have dated with Angelina Jolie while on my school days or have shared my cigarette with President of US.
Less is more
The word minimalism itself is self-explanatory, and in design I believe its an art of arranging basic optimum objects to make a complete sensible design. With simplistic strokes an artist tries to uncover different and often complex aspects of the subject. The process itself sounds like a complicated one and arguably minimalism can be considered as a refined form of art, the making of which involves cutting down on unnecessary complexities.
Real Branding or Infatuation Campaign
Primarily Brand Building is about providing a dependable and quality product to the user, so that over a period of time the user subconsciously starts identifying the product with the company. Xerox (a manufacturer of photo-copying machines) products have become such a common sight in offices and photocopy booths that the company name is commonly used nowadays instead of the correct word ‘Photocopy’.
Trademark, Copyright and Logos
Logos are one of those spaces of intellectual property law where there is a great deal of overlap between two areas, in this case copyright and trademark, and businesses are known for using both to protect their logos from undesired use. So where are the lines drawn? The answers aren’t very simple and requires looking deeper into what copyright and trademark protect and, even then, there aren’t very many clear answers to give, just a lot of gray area that has to be taken one case at a time.