Its no more a top hidden secret that a simple logo is a memorable logo. The logo is brand’s most basic graphic element so instead of spending lots of time for creating a complex logo or a sophisticated 3D logo, spend just a few moments deeply thinking about how to keep the logo:
- Easy to reproduce- Logo should be easy to reproduce in various types of media.
- Easy to understand- Business logo should be easy to understand, customer should never look at your logo and be confused as to what the image represents.
- Easy to relate the business- Corporate logo should be easily identifiable with the business.
Finally, Logo needs to be scalable, memorable and meaningful.
Here are 10 example of simple and memorable logos:
Marlboro
Designed by Allison Muir Severe, 1950
WWF
Designed by Sir Peter Scott, in 1961.
Nike
Designed by Carolyn Davidson, 1971
Jeep
Jeep is an automobile marque (and registered trademark) of Chrysler. More
I love New York
Designed by Milton Glaser
Apple
Designed by Regis McKenna Advertising, 1977.
American Broadcasting Company
Designed by Paul Rand, 1965
Mitsubishi Motors
Designed by Yataro Iwasaki, 1870.
Lufthansa
Designed by Otto Firle, 1918
July 8, 2009 at 4:51 pm
In Sanskrit, Luft means disappearing Hansa means swan, so don’t you think the designer Otto Firle used the same idea??
July 17, 2009 at 6:45 pm
Right guess Martha, Lufthansa based in Germany & even Nazi sign looks like the one of the Hinduism symbol of “Subha Labh”.
August 30, 2009 at 8:12 pm
pretty cool post :)
August 31, 2009 at 6:15 am
Thanks Adelina.
September 30, 2009 at 7:41 pm
Do you know how designed the Zippo logo? I’ve looked everywhere and I’m doing some research for school. It’d be such a great help if you did know!
September 30, 2009 at 7:41 pm
Who, rather. Sorry. Great examples, by the way. :)
December 17, 2009 at 4:22 am
nice examples…thanks :)
December 17, 2009 at 5:27 am
You are very welcome jai.